PINBEEZ is a new brand of Enamel Pins. Their Brand is Young, Creative, and full of energy, and they want to reflect these specifics on their Brand Identity. So they need a logo mark and also an introduction campaign to start their life on social media. I design a cute Bee for them as a logo mark and redesign their logotype and pick Black and Yellow as PINBEEZ brand color.
I made 8 different pieces of cloths out of paper, including a Converse sneaker, a baseball Hat, pants, a top, a bomber jacket, a Formal Coat, a T-shirt, a handbag, and the Bee. I chose white and grey paper to have more attention to the BEE. Then I put the Bee on different spots of each piece and take photos of them. Actually, I use the Bee as a Symbol of their Enamel Pins that Literally fly and sit on a special spot based on the owner's taste.
PinBeez | Brand of Enamel Pins
Logo Design, Branding Campaign, Social Media Content Format